Why KERN exists

KERN exists because many specialist equipment manufacturers have more product capability than commercial traction.

The pattern

Strong engineering. Serious users. Capable products. But unclear positioning, weak GTM structure, inconsistent channel execution or a sales story that does not make the value easy enough to understand, trust and buy.

Founder experience

Mark de Barra brings more than 20 years of commercial, brand and product leadership across tactical, rescue, maritime and specialist equipment markets. His work spans EMEA, APAC and the Americas, including public sector contracts, distributor and retailer networks, product launches and global market development.

Commercial proof

Experience contributing to more than €100M in government and public sector contract value.

Including €10M plus directly secured through tactical and rescue market activity.

30% revenue growth delivered in a 12 months period.

What KERN gives clients

Direct access to senior commercial judgement without the overhead of a permanent hire or the drag of a large consultancy layer.